Congratulations on your first webinar!
But publishing it is not the end, as it’s more important to have a promotion strategy for it. After all, your efforts are all for naught if you can’t attract people to buy your product or service.
If you’re looking to make money with your online courses, look no further. All you need to do is read this guide on making profitable webinars.
Why It Pays to Promote Your Webinar
There are so many reasons why you should make your webinar profitable.
For one, you can use your profits to attract more customers to your page. You can use it to fund marketing campaigns and generate leads to draw a bigger audience base.
You can also use this extra money to boost your business. With more funding, you can launch another page or platform.
These extra funds can also boost your retirement fund so that you live comfortably even without working.
Last but not least, you can use this profit to spoil your family. Pay for a vacation, renovate your house—basically do anything that sparks joy within you.
How to Make Money With Webinars
Now that you’re dead set to earn from your webinars, here are some tips on how to use webinars to generate sales:
Market Your Webinar
You won’t get buyers to sign up for your one-hour video if they don’t know about it. As such, you need to make sure that you’re marketing your presentation correctly.
For one, you can send invites to your current email list. Those who gave in to your pitch before could be just as receptive now.
You can also throw a pitch by promoting a post or link on social media. Remember: there are about 3.96 billion social media users in the world!
It’s also good to engage in some paid ads. Google Adwords or Facebook Ads can help you reach out to more potential attendees.
You can also try to host a free webinar. After all, people love free stuff. Plus, this will give your audience a feel of your business, making them more likely to attend your next paid event.
Improve the Content of Your Entire Webinar
It can’t be denied that content is king. This does not only apply to your website content or blog articles—it’s key to making a profitable webinar as well.
If you want to see if the content is indeed the issue, look at your webinar retention rate. Here, you can see where your attendees are falling off. Do they leave in the middle of the presentation? Or do they reach the end of the webinar?
Needless to say, if they don’t reach the call to action portion, it’s a content issue.
That said, you need to take a good hard look at your webinar topic and script. Revamp it in a way that effectively addresses your clients’ pain points. This will pave the way for a more successful turnout and better sales.
Adjust the Price of Your Webinars
If your audience has reached the end of your webinar but did not convert, then this must be an offer issue. You can solve this in various ways, one of which is reducing the price of your offer.
You can determine the right price by split-testing it. This will help you accurately measure the demand, which is crucial in establishing the best price point. That way, you get to improve your revenues while drawing more customers along the way.
Create Webinars that Capitalize on FOMO
People have the innate fear of missing out or FOMO. In fact, this sense of urgency can double your webinar transaction rate.
For example, you can offer a limited-time discount. You can say that the sale price is only available up until the end of the event. More often than not, your customers will bite on this offer!
Change Your Webinar Business Offer
Perhaps your clients don’t see the value of your offer. So apart from reducing the price, you can try and change your offer.
For one, you can personalize it. When you teach people the benefits of your product or service, you’re likely to generate money from it.
You can also add more perks into the mix. For example, you can reward those who joined the funnel with a free trial or access to the next webinar.
Choose a Webinar Software That Suits Your Needs
If the tactics mentioned above still haven’t increased your webinar attendees, you should consider this tip: changing your webinar platform.
The key to creating a successful webinar is choosing a program with the following features:
- Automated and live webinar functionality
- Screen share support
- Live chat feature
- Landing page tools
- All-in-one file hosting
- Smart redirects
- Replay segmentation
Webinars can indeed help you make a lot of money. As long as you follow this guide, you can generate sales regularly by making profitable webinars.